Cosmetics Business explores how football has contributed to a $50bn male grooming industry and what beauty brands can do to help women's football
This summer consumers can look forward to supporting their countries, against an educational backdrop of Russian railways, Chinese state-owned electronics and Hong Kong headquartered dairy products.
As key sponsors, including J&J, severed ties with the world’s largest football competition after the Fifa corruption scandal, Chinese companies have secured an unprecedented amount of marketing deals at 2018’s tournament in Russia.
This year is also the first tournament since 1982 that ...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business