Why this already successful luxury beauty tech brand turned to Kickstarter

By Sarah Parsons 21-Mar-2022

Réduit raised nearly €100,000 on the crowdfunding platform. Founder Paul Peros explains how the website can connect tools and device brands to early adopters

Réduit's original Kickstarter goal for Boost was €66,000

Réduit's original Kickstarter goal for Boost was €66,000

While video games and smartwatches have largely dominated the crowdfunding conversation, luxury beauty brands are also seeing an opportunity on Kickstarter.

The most recent success story is Réduit, which last week closed its round of funding on Kickstarter, smashing its €66,000 target in less than 24 hours.

Réduit sought funding for its upcoming smart skin care device Boost, an app-connected gadget that promises to make the users' current skin care routine more effective by using LED technology to optimise active ingredients in their chosen products.

Boost 'pushes' ingredients into the skin at the required depth. Antioxidants need to be at the deepest layers of the epidermis to function, says Réduit. Brightening and hydrating agents, it adds, belong in the middle layers and UV protection agents should be at the surface.

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Victoria Beckham is among its celebrity brand fans and founded by the former CEO of Foreo, Paul Peros, Réduit already ...

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