Marketing platform Traackr also reveals why underpainting and body mists are set to be the next big beauty trends
L’Oréal Paris ambassador Kendall Jenner (left) and Rare Beauty owner Selena Gomez (right)
Both have experienced growth in video views, posts and engagement on social media from January to June this year, found Traackr's State of Influence Beauty H1 2023 Report.
Influencer marketing platform Traackr uses its Brand Vitality Score (VIT) metric to measure the “visibility, impact and trust” of influencer content mentioning a brand.
It looks at the reach of content, engagement generated and quality of content on brand image to assess how it correlates to sales performance.
L’Oréal Paris has a 488,000 VIT score in the US, 160,000 in the UK and 119,000 in France
L’Oréal Paris has been nailing its influencer marketing during the first half of this year, increasing its overall VIT score by 60% compared to its figures for H1 2022.
Video views for the drugstore make-up and skin care brand are also up 71% year-on-year (YoY), found the report.
L’Oréal Paris has worked hard to cement its place within the influencer conversation globally.
This has earned it a ...
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