Which dry shampoo brands are most popular with beauty press?

By Sarah Parsons | Published: 18-Dec-2019 Featured companies: mmi by CARMA
Hair Care Marketing

Did Batiste, Ouai, Living Proof, Bumble and Bumble or Sam McKnight claim the number one spot?

You need to be a subscriber to read this article.
Click here to find out more.

Dry shampoo has made a comeback with beauty journalists and influencers in 2019.

The number of British media platforms mentioning

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on...
  • Companies:
  • Estée Lauder Companies
  • Church and Dwight
  • Unilever
  • Sachajuan
  • OUAI haircare
See more

You may also like

Skin Care

La Mer names Taiwanese singer Jay Chou as first male ambassador

Read more
The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign

Trending Articles

  1. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  3. Beautiful hair and glowing skin start from within A market glowing with potential
  4. Coty sells $150 million portion of Wella stake The proposed transaction will see IGF Wealth Management buy 3.6% of Wella from Coty as the beauty giant looks to fully divest the hair care player by calendar year 2025
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty

Relevant companies

See more

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Skin Care

La Mer names Taiwanese singer Jay Chou as first male ambassador

The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign
Skin Care

Estée Lauder signs singer IU as first Korean Global Brand Ambassador

The 30-year-old singer-songwriter will front campaigns for the skin care brand’s Advanced Night Repair and Double Wear ranges
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads

The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Olaplex’s brand struggles have paved the way for a bond builder revolution

As Olaplex continues to grapple with financial and legal challenges, new contenders are seizing the opportunity to make a name for themselves in the bond repair segment
Skin Care

Why Dove is responding to the ‘Sephora kids’ phenomenon

Actress Drew Barrymore is among those backing Dove’s recently launched #TheFaceof10 campaign
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Exclusive: How Clinique is reigniting its dermatologist-approved status

Clinique is returning to the American Academy of Dermatology Conference (AAD) as part of its priority plan for owner Estée Lauder Companies in 2024
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Cosmetics Business Picks: 8 new beauty picks to know this week

Cosmetics Business has rounded up eight new hair, fragrance and skin care launches which have caught our attention this week
Subscribe now