What's next for green beauty?


How growing brands can stay true to their roots after investment and acquisitions

What's next for green beauty?

In 2016, natural beauty became seriously big business. Just last month, Unilever agreed to pay a rumoured $700m to acquire Seventh Generation, while Jessica Alba’s Honest Beauty is worth an estimated $1bn.

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Unilever’s purchase looks to be a savvy investment. A survey conducted by skin care brand Kari Gran revealed that 35% of women are planning to purchase more natural beauty products in the next two years.


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