Cosmetics Business Packaging Live introduces new speaker Helga Hertsig-Lavocah, founder of Hint Futurology
A stream of hard-hitting media reports and images showing the detrimental impact of packaging waste is having on our oceans and marine life is causing consumer industries to urgently rethink their use of single-use plastics.
The global cosmetics industry is among the worst offenders of single-use items, with almost 120 billion units of packaging annually going to landfill, according to a report by Zero Waste Europe.
Now, beauty retailers are starting to introduce refill stations in their stores as they join the fight against plastic waste.
Today, consumers are overwhelmed with information about packaging, product and ingredients.
As customisable beauty continues to rise, Helga predicts customers will either have to modify packaging to add an element of customisation at the moment of dispensing, or small containers will become the norm with refilling in store.
These in-store refill stations also provide an opportunity for the customer to be serviced around his or her needs.
It is likely that refill stations in the future will vary from simple pumps for customers to use themselves, to high end stations, which will allow shoppers to customise their own product.
This type of service cannot happen online, hence why driving customers in-store to receive the elevated experience is important.
At Cosmetics Business Packaging Live Helga will share more predictions on how this will impact the future landscape of beauty retail. If you want to ensure you’re at the top of your game, this is not to be missed!