Müller will be responsible for further developing the company’s Natural and Organic Cosmetics and Pharmaceuticals Divisions.
As well as expanding the Swiss skin care and wellbeing brand’s global operations, guiding it towards “sustainable growth”.
She will succeed the collective management put in place six years ago following the departure of former Weleda CEO Ralph Heinisch.
Müller has held several leadership positions within the cosmetic industry, including Group CEO of German beauty chain Douglas.
From 2017 to 2022, she spearheaded the company’s transformation into Europe’s largest beauty retailer.
Müller also worked at German conglomerate Henkel for 18 years in various different positions.
Her most notable role was Corporate Senior Vice President of Henkel’s Beauty Care Division in Western Europe, growing the exposure of brands Schwarzkopf and Right Guard.
Weleda wants to expand its global operations
“Beauty and health are inherently connected… [and] I strongly believe that they must always be viewed holistically,” said Müller.
“For decades, Weleda has exemplified this philosophy, intertwined with sustainability and a deep commitment to people and nature.
“Together with my new colleagues, I aim to set new milestones on this successful path to achieve sustainable, profitable growth in the coming years.”
Thomas Jorberg, President of the Board of Directors and Executive Chair at Weleda, commented: “We are thrilled to blend Tina’s expertise with Weleda’s potential.
“Generating economic success through a holistic, sustainable strategy is what Weleda stands for.
“With Tina Müller as CEO, we are strengthening our commitment to this approach today and in the future.”