The design reflects Maison Valentino’s iconic ‘rockstud’ detailing
Glass manufacturer Verescence has helped create the 30ml and 100ml bottles for the latest fragrance from L’Oréal’s Valentino Beauty brand: Voce Viva.
The Voce Viva bottle is said to fit into the codes of the Italian fashion house; its silhouette, featuring notches on the side, was developed to reflect the ‘rockstud’, a recurring feature of Maison Valentino’s accessories.
“The Voce Viva bottle required all the glass-making expertise of our French glass manufacturing site in Mers-les-Bains,” said Samuel Joachim, Verescence’s Director of Innovation.
“The bottle combines flat shoulders and a homogeneous distribution of glass with two inverted studs pointing towards the inside of the bottle on more than 10mm.”
The design is said to confer a strong and modern character to the bottle, which was fire finished to accentuate its brightness.