Clearly eco-friendly: How PCR glass became a luxury norm

By Julia Wray | Published: 1-Sep-2021

How are glass manufacturers maintaining the balance between reducing the use of virgin material and providing the brilliance and transparency required by luxury beauty clients?

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The use of post-consumer or post-industrial materials to substitute portions of virgin material in a pack is a widely-used, environmentally-led approach across the packaging industry. But, when it comes to premium cosmetics, where the pack must be beautiful above all else, how are the manufacturers of that most luxurious material, glass, ensuring that sustainability goals are met?

Cosmetics Business asked experts from leading global glass providers Verescence, Gerresheimer and Groupe Pochet about their companies’ use of glass recyclate and the opportunities for cosmetic brands.

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