Unilever targets €3bn expansion of prestige business

By Becky Bargh 13-Dec-2021

Does your prestige beauty business have a purpose? Then Unilever wants you

Unilever added Paula's Choice to its prestige category this year

Acquiring beauty household names has always been Unilever’s bread and butter.

The Anglo conglomerate is the driving force behind dozens of cosmetics staples including Simple, Dove and Vaseline, cementing its place in the beauty arena as a business for the masses.

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But that’s all about to change.


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