Ulta Beauty has been hit with a class action lawsuit over the company's alleged use of 'session replay' software on its website.
The keystroke tracking software provides the user with the ability to replay a visitor's journey on a web site or within a mobile application or web application.
This can include the user's view, user input and logs of network events.
The use of the software violation of the California Invasion of Privacy Act and the federal Wiretap Act.
'Session replay' has faced controversy due to the potential risks it poses to internet privacy.
The complaint was brought by the Law Office of Daniel G. Shay and the Swigart Law Group.
It forms part of a wave of cases focusing on the web tracking technology which surreptitiously intercepts users' data and communications.
The lawsuit was filed at the California Southern District Court.
Cosmetics Business has contacted Ulta Beauty for more information.

Ulta Beauty hit with lawsuit over alleged use of web tracking technology
Session replay software has been mired in controversy due to the potential risks it poses to internet privacy
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
‘It is a big opportunity for them to learn how the UK operates’: Experts weigh in on Ulta Beauty’s Space NK acquisition
Read moreUlta Beauty’s purchase of Space NK will boost both retailers’ international ambitions and add fuel to the British premium beauty player’s recent upward trajectory
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.