Pure Beauty

Tom Ford Beauty opens first global store in London

By Sarah Parsons | 22-Nov-2017

The brand behind the Fucking Fabulous fragrance was previously only available via concessions in department stores

Tom Ford Beauty has opened its first-ever bricks-and-mortar store.

The Estée Lauder-owned brand has set up shop in London’s Covent Garden, which is also home to Chanel, Dior, Charlotte Tilbury and Bobbi Brown standalone beauty boutiques.

According to Tom Ford Beauty, the new 130sqm store marks a ‘pivotal moment in the evolution of the brand’.

The two-floor retail space will showcase the brand’s entire offering from make-up to fragrance to male grooming.

Consumers can also expect in-store services including augmented reality try-on options, appointment only workshops and an event space for one-to-one consultations.

The sleek silver and grey interior has been designed to emphasise Tom Ford Beauty branding with LED screens throughout the store displaying the brand’s latest campaigns.

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