This company links brands with tech start-ups, here are its predictions for beauty

By Julia Wray | Published: 17-Aug-2023

Tech It Forward’s founders Jennifer Elias and Jessica Rosner explain why materials science, biotech and AI tools for data analysis are just some advances beauty brands should keep an eye on

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Tech It Forward is an innovation agency based in Tel Aviv helping introduce international corporations and investors to new Israeli innovations and technologies that answer needs and challenges.

It acts as a bridge, facilitating collaborations, investments, acquisitions and partnerships between these brands and the Israeli start-up ecosystem.

It specialises in beauty tech and has worked with the likes of Natura, Avon, Boticario, Cartier Women’s Initiative and L’Oréal.

Founders Jennifer Elias and Jessica Rosner share the latest leaps forward in beauty tech with Cosmetics Business below.


What beauty tech start-ups do you work with?

At Tech It Forward, we work with a diverse range of tech start-ups that offer innovative solutions across various segments of the beauty industry.

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