TikTok Shop launches ‘£1 Million Club’ scheme

By Alessandro Carrara | Published: 10-Jul-2024

The scheme’s launch follows MUA Mitchell Halliday becoming the first UK beauty business to earn US$1m revenue in a day on the platform

TikTok Shop has launched a support scheme to help new merchants hit £1m in revenue on the platform.

The '£1 Million Club' offers incentives including 90 days of 0% commission-free sales and seller support priority services.

TikTok Shop will also provide dedicated promotional support for merchants, which it claims will help improve brand exposure.

Seller training will also be offered via Tiktok Shop's Seller Academy and includes access to market trends and operational skills workshops.

“We are committed to helping both big brands and small businesses supercharge sales outside of traditional channels,” said Jan Wilk, Head of Operations at TikTok Shop UK.

“Through launching our new '£1 Million Club' plan, we hope this package of e-commerce solutions and resource support will help UK businesses to grow rapidly by putting their products in front of new audiences.”

It comes after entrepreneur and MUA Mitchell Halliday became the first UK beauty business to earn US$1m revenue in a day on TikTok Shop.

Halliday sold one cosmetic product every second during the brand’s 12-hour live event in June and generated over $830,000.

Sales continued after the live event ended, which led to the brand hitting the $1m sales milestone in just 24 hours.

Make-up was ranked as the top-selling beauty category on TikTok Shop in the UK in 2023.

The colour cosmetics category represented 42% of all sales made on the platform, according to consumer insights firm NIQ.

This was followed by skin care and hair care, with sales amounting to 25% and 11% respectively.

NIQ said Gen Z consumers are the largest spenders on beauty products through the app.

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