Eewee Production, the owner of skin care brand Respekt, has unveiled a beauty-focused meditation app.
Designed to be used in conjunction with consumers’ daily skin care routines, Beautitation’s meditation techniques are said to reduce stress, in turn aiding skin woes.
On the app, customers can choose from more than 200 guided sessions and sounds, including Moisturizing Mediation, Anti-Aging Meditation and Brightening Meditation.
"Stress affects 30% of our skin condition but the current beauty industry focuses only on surface solutions with skin care products," said Heyyoung Kim, CEO and co-founder of Eewee Production.
The brand has also launched a new collection of plant-based skin care products, Nabia, which includes a foam cleanser, toner, moisturiser, serum, cream, face mists and sheet masks.
More products are set to launch throughout the year.
Together, these new launches are said to contribute to Eewee Production’s WellBeauty vision.
Kim added: "In order to pursue our WellBeauty vision, we focus on 'No Harsh Chemicals, No Stress Skincare', leading to the development and launch of our new Nabia and Beautitation products."
The Beautitation service is available to download via the App Store.