The tanning tribes: The three types of self-tanner

How to identify the three main types of tanner and offer them the right advice

Self-tanning is no longer just for the brave. There is a product to suit everyone, so we have identified the three main types of tanner to help you give the right advice.

Tanning has become a way of life for many women, so whether a customer loves a light golden glow or a deep bronze hue there is a product to suit everyone. Fake Bake’s Global Beauty Consultant and CEO, Sandra Vaughan, says: “In the lead up to summer, fashion trends are dominated by bold colours and patterns, all of which lend themselves to a gorgeous summer glow and in 2016 a bespoke tan is the way forward.”

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