The new normal: How Britain's beauty buyers are adapting to working from home

By Sarah Parsons 1-Oct-2020

Cosmetics Business finds out from some of Britain's top retailers how WFH as a result of Covid-19 is shaping beauty both for consumers and employees

The new normal: How Britain's beauty buyers are adapting to working from home

'There's no place like home.' Never has the 80-year-old Wizard of Oz quote been more relevant than in 2020. Consumers are spending more time indoors than ever before and working from home or ‘WFH’ has become the new normal for office workers across the UK.

The Office of National Statistics estimates that close to half (47%) of Britain's workforce did at least some of their job requirements remotely during the initial lockdown. And due to Prime Minister Boris Johnson's recent coronavirus measures, people are expected to remain away from the office for potentially another six months.

Sign up for your free email newsletter

With the exception of...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies