The 5 beauty start-ups backed by South Korea’s Amorepacific

24-Jul-2017

Biovit, virtualive, Trove, Paffem and Reziena have been taken under Amorepacific’s wing over the past six months

Paffem helps consumers find their ideal scent based on preferences (©Paffem)

Paffem helps consumers find their ideal scent based on preferences (©Paffem)

Amorepacific, the South Korean cosmetics company, showcased the achievements of five beauty start-ups that it has been nurturing as part of its incubator programme for the past six months.

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At the APTechUp+ Demo Day held on 21 July in Seoul, Korea, Amorepacific gave a public platform to the five brands to provide an update on their developments in front of more than 100 industry professionals and...

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