Amorepacific, the South Korean beauty giant, has launched its skin care brand Sulwhasoo into India.
The company already sells its innisfree, Laneige and Etude brands in the country through retailer Nykaa.
Sulwhasoo, with formulas based on Korean ginseng, will launch as part of an exclusive retail partnership through Nykaa Luxe, hitting shelves in mid-August in Delhi and Mumbai by the end of the year.
Michael Youngsoo Kim, Head of Amorepacific APAC RHQ, said: “While Innisfree, Laneige and Etude brands are running active on Nykaa, a leading retailer in the Indian beauty market, we are pleased adding Sulwhasoo will bring luxury skin care to our Indian consumers – with over 50 years of experience in the brand history.”
The brand will launch with two of its hero products: First Care Activating Serum and Concentrated Ginseng Renewing Cream.
Falguni Nayar, Founder & CEO of Nykaa, added: “In recent years, Nykaa has led the Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients.
“This has resulted in an incremental growth of the skin care category as our customers become more demanding and discerning about their choices.
“We are very excited to launch Sulwhasoo in India with its unique and innovative solutions which are sure to delight our customers.”
Sulwhasoo is now available to buy in India online via Nykaa.
