#kissandmakeup aims to counteract negative messages online
Tarte cosmetics is aiming to combat cyber-bullying with a new online campaign. In partnership with ByStander Revolution – an anti-bullying organisation – the brand is spreading positive messages online using the hashtag #kissandmakeup.
Tarte has teamed up with a number of social influencers on Instagram and is asking consumers to post selfies to show their support. Picture are supposed to show a lipstick print on their hands using the hashtag in the description and adding a compliment for one of their online friends, also tagged in the post.
Maureen Kelly, CEO and Founder at Tarte Cosmetics, said: “Cyber-bullying is all too common on social media. 88% of teens witness cyberbullying every day. We want to use our social platforms to encourage our fans to spread positivity rather than judge someone's appearance, which is why this initiative is so important to us. If we can make an impact through kind words and simple compliments, the internet would be a much more beautiful place.”
Kelly added: “ByStander Revolution is an incredible resource for anyone experiencing bullying and that's why we're so excited to partner with them.”