The new range of products for men caters to consumers looking for a high-end experience
Luxury French shaving label Plisson is dipping its fingers into men’s skin care with the help of turnkey solutions provider Superga Beauty.
Plisson, which is claimed to be the world’s oldest shaving brush manufacturer, having been founded in 1808, already offered a wide range of skus across razors, shaving brushes, cosmetics, hair brushes and beard & moustache brushes.
The new Le Soin line, however, uses natural ingredients and is said to meet the sensory expectations of a high-end target group.
Created at Superga Beauty’s GMP-certified site in Montataire, France, ten products from the range are available via plisson1808.com, including beard and shaving skus and facial care goods.
Meanwhile, three more – shaving cream, hand cream and tanning booster – will be added to the line-up from September.