Sunscreen overload: Standing out in a crowded industry


How can brands bring something unique to the saturated sun care market? Asks Dynamic Blending Specialists' Gavin Collier

While many beauty brands have added sunscreen to their line-up of products, it can be hard to shine bright in such a saturated market.

Moreover, how can sunscreen makers cater to the overarching trends of personalised products fitting consumers' specific needs?

Gavin Collier, CEO of global cosmetics manufacturing company Dynamic Blending Specialists, reveals how sun care companies, or those looking to get into the sunscreen market, can bring something unique to the table that consumers will be drawn to and which will help keep them protected while enjoying the sunshine.


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