StriVectin unveils new millennial sub-brand Nia

With products including Tech Neck and Fake Awake Eye Gel, the brand is tackling skin care problems specific to this generation

Anti-ageing skin care brand StriVectin is launching a new sub-brand Nia – which stands for 'not into ageing' – exclusively into Sephora this month.

Strivectin, which is owned by the L Catterton private equity firm, is targeting ‘upper millennials’ or 25-35 year-olds with the new range.

It consists of six products designed to . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business