British pure play beauty retailer Space NK has opened the doors to its first-ever two-storey shop.
The Covent Garden, London, premises will be the company's debut bricks-and-mortar space split across the ground floor and basement.
The 2,000sqft unit will offer shoppers a selection of more than 100 beauty brands including Rare Beauty from Selena Gomez and Rose Inc from model Rosie Huntington-Whitley.
The additional basement space will expand the retailer’s product offering, allowing shoppers the opportunity to discover the newest curated beauty edit from the retailer.
It is only a short distance from Space NK's original 32 Shelton Street unit.
“As the location of our first store over 25 years ago, Covent Garden is an integral part of our history,” said Charlie Evans, Head of Retail at Space NK.
“The brand new Neal Street space will be our first ever two floor store and we are looking forward to our customers visiting our expanded location and shopping a range of beauty products.”
The new store will open its new Covent Garden doors from May.
Covent Garden has unofficially become central London's beauty quarter with more than 20 brands – including Deciem, The Ordinary, Charlotte Tilbury and NARS – all having boutiques in the tourist hotspot.
“Space NK has been a staple of both Covent Garden and the Mercers’ Company’s portfolio for many years and it is much loved by all who come to visit,” said Simon Taylor, Property Director at the Mercers’ Company.
“The brand’s commitment in the area is testament to both the iconic status of Covent Garden, and our continued investment in our spaces.”
Meanwhile, the British retailer has entered a new retail agreement with Walmart to bring prestige cosmetics to shoppers.
Across the pond, Space NK will enter around 250 Walmart stores and via its online store, walmart.com.