Sephora cancels its biggest event of the year due to coronavirus

By Sarah Parsons | Published: 13-Mar-2020
Retail

The make-up and beauty retailer has held Sephoria for two years, but the cancellation follows the LVMH company's new health and safety standards

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Sephora's flagship event, which is traditionally held in the autumn, has been cancelled because of coronavirus.

This year was to be the third annual Sephoria convention where consumers could try new product launches, meet brand founders and discover themed 'Instagrammable' booths.

However, Covid-19 has forced the LVMH-owned retailer to delay the show until 2021.

A spokesperson for Sephora told Cosmetics Business: "The event premise is

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