Pure Beauty

Sephora cancels its biggest event of the year due to coronavirus

By Sarah Parsons | Published: 13-Mar-2020

The make-up and beauty retailer has held Sephoria for two years, but the cancellation follows the LVMH company's new health and safety standards

You need to be a subscriber to read this article.
Click here to find out more.

Sephora's flagship event, which is traditionally held in the autumn, has been cancelled because of coronavirus.

This year was to be the third annual Sephoria convention where consumers could try new product launches, meet brand founders and discover themed 'Instagrammable' booths.

However, Covid-19 has forced the LVMH-owned retailer to delay the show until 2021.

A spokesperson for Sephora told Cosmetics Business: "The event premise is

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like