Seoulista Beauty consolidates position as leader in cryo-powered beauty

Published: 27-Jan-2023

Seoulista Beauty, the multi-award-winning UK-based beauty brand, has consolidated its position as a leader in cryo-powered beauty, recently picking up a highly coveted award at the Get The Gloss Beauty Awards 2022, for its newly launched Seoulista Cryo Cool Skin Tool

The brand’s Seoulista Brightening Super Serum, which combines with the Seoulista Cryo Cool Skin Tool to create a daily skincare system, also scooped a Gold award for Best Niacinamide product.

Launched in 2018 by UKI founder Una McGurk, Seoulista Beauty has long championed the incredible power of cryo-technology with the cult favourite Instant Facial, a one-step at home facial that delivers professional results in just 20 minutes. This cryo-inspired skincare treatment uses a naturally cooling transfer system made of biodegradable biocellulose to infuse potent, botanical formulas deep into the skin to soothe, depuff, lift and firm the complexion.

With 10 years of cosmeceutical industry experience before founding the brand, Una McGurk has been fascinated by the power of biocellulose as a transfer system to create high-tech cooling at-home treatments. “Originally used to treat skin burns, biocelluose is a biomedical fabric which is naturally packed full of skin-boosting ingredients and helps to reduce the skin’s temperature by up to 6°C providing a naturally cooling, reviving feeling on application with similar benefits to those delivered by ice,” she says.

Seoulista Beauty consolidates position as leader in cryo-powered beauty

“Since we launched the brand focusing on cryo-technology over five years ago, we’ve really seen the popularity of cryo-inspired beauty increase, and with the results it gives it’s not surprising,” states McGurk. “Our new daily skincare system combines our Seoulista Cryo Cool Skin Tool, made with a thick aluminium plate that remains cool even at room temperature, with our supercharged Seoulista Super Serums which enables the powerful ingredients to penetrate the skin’s surface more easily.”

The brand also harnesses the power of cryo-technology in its Seoulista Glossy Locks Hair Treatment with cooling scalp stimulating ingredients, and Seoulista Peppermint Toes, an invigorating treatment to cool the feet.

“As an early adopter of cryo-technology, we believe we have the experience and are well-placed to provide consumers with high-tech cryo-inspired products at an affordable price,” Co-Founder and Global Sales Director, Martin O’Hart, concludes.

The brand is kicking off 2023 with an exclusive in-store takeover at Boots flagship store - Liffey Valley, Dublin to celebrate the launch of Seoulista Super Serums & Seoulista Cryo Cool into Boots Ireland stores and online. As a leading pharmacy-led health and beauty retailer, whilst also being a hub for the latest in skincare, this is a phenomenal opportunity to showcase their latest innovation in action.

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