The brand launched the new collection in the UK, Ireland and France both in-store in bricks and mortar retail like Boots Ireland, and on e-commerce sites boots.com, sephora.com, as well as on the brand’s own seoulistabeauty.com platform. It also featured backstage at London Fashion Week in September.
The Seoulista Beauty® range can also be found at other pharmacies like John Bell & Croydon, lifestyle stores Oliver Bonas, and prestige stores such as Bon Marché in Paris, Selfridges, Sephora and in many travel destinations including airport travel retail and airlines including Lufthansa and easyJet.
The launch follows the great success of the brand’s highly innovative Seoulista Cryo Cool® Skin Tool, which won the top award for Home & Professional Devices and Tools at the Cosmoprof Awards, Best Innovative Beauty Product at the Global Make Up Awards and Best New tool or Device at the Global Pure Beauty Awards. CEO and Founder Una McGurk says the new Instant Wonder® skin care collection reflects the brand’s founding principles of cryo-inspired beauty coupled with high-performance results with minimal steps.
“Since we launched our Cryo-Powered SkincareTM brand over five years ago, we have seen consumer’s interest in the power of cryo-technology rise, and more recently in post-pandemic times there has been a focus on skin health, skin barrier support and products that offer multiple benefits,” says McGurk. “Instant Wonder® answers these consumer trends and brings together our brand’s ethos in a streamlined range that helps to maintain a healthy skin barrier effortlessly.”
Created by dermatologists, the new range is suitable for all skin types and features the hero ingredient black rose, known for its soothing and radiance-inducing properties.
In keeping with the cryo-powered skincare ethos, the Seoulista Instant Wonder® Eye Cream features the new Seoulista Cryo Cool® Arctic Tip, and the rest of the range can be used with the multi-award-winning Seoulista Cryo Cool® Skin Tool, which Rosie Green, Beauty Director of You Magazine, recently noted is ‘perfect for flushing faces.’
“It was really important that we included high-performing skin barrier enhancing ingredients that consumers are familiar with within the products,” believes McGurk. “ Along with black rose there is retinol, caffeine, vitamin E, shea butter, squalane and multi-dimensional hyaluronic acid. Our dermatologists have also created the BAR1TM Complex that is infused with skin-protecting ceramides, vitamin B5 and hyaluronic acid for a healthy glowing complexion.”
Since launch the brand has been featured in numerous prestigious magazines including Vogue, Vanity Fair, ELLE, Grazia, Condé Nast Traveller, and the new Seoulista Instant Wonder® 4-in-1 Day Cream is one of only five finalists in the Get the Gloss Beauty Awards 2024 for Best Barrier Repair category.
The range is:
- Seoulista Instant Wonder® Eye Cream (15ml/RRP £28)
- Seoulista Instant Wonder® 4-in-1 Day Cream (50ml/RRP £22)
- Seoulista Instant Wonder® Night Cream (50ml/RRP £28)
- Seoulista Instant Wonder® Oil-to-Milk Cleanser (150ml/£15)
