The make-up brand by actress and singer Selena Gomez, Rare Beauty, has made its UK debut.
Launching with British retailer Space NK, the make-up line will be available online from 1 February and in-store from 22 February.
The range of 150 products includes skus across 14 categories including the Blot & Glow Touch-Up Kit and the Perfect Strokes Matte Liquid Liner, which comprises 800 individual hairs.
Other Rare Beauty skus include the Gratitude Dewy Lip Balm in eight shades, Lip Souffle Matte Lip Cream in 12 shades, Liquid Touch Weightless Foundation in 48 shades and Soft Pinch Liquid Blush in eight shades.
“I’m so excited to bring Rare Beauty to the UK with Space NK so we can celebrate what makes each of us rare together,” said Gomez.
In line with the brand's CSR strategy, 1% of all sales will be donated to the Rare Impact Fund, to increase access to mental health resources.
Additionally, 1% of Rare Beauty sales will also be donated to the fund by Space NK.
Gomez aims to raise US$100m over the next ten years through the initiative.
Since its launch, the fund has distributed more than $1.5m to different organisations that work to expand mental health services in educational settings.
A similar fund will roll-out in the UK, according to Rare Beauty.
