Seasons of change: How beauty is embracing seasonal

By Becky Bargh 10-May-2022

Eating seasonal is a hard and fast way to reduce environmental footprint, what can beauty learn from the movement?

Seasonal beauty is taking on a whole new meaning

Local foods are synonymous with the seasons. For the UK, asparagus suggests the arrival of spring, strawberries show summer is setting in and blackberries signal that the leaves are about to turn golden orange.

In beauty, ‘seasons’ typically focus on novelty products otherwise unavailable year round – be it a spook-inducing nail art or a festive beauty advent calendar.

Seasonal beauty could also indicate the time for shoppers to switch up their skin care routine. In the northern hemisphere, winter signifies months of deep moisturisation to combat drying indoor heating, while summer calls for lighter formulations to allow skin to breathe.

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But ‘seasonal beauty’ is set to take on a whole new meaning. As the natural beauty industry is set to ...

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