Schwan Cosmetics expands FUSION+ line with Tinted Serum Stick

By Austyn King | Published: 25-Jun-2021

The hybrid skin care and colour product is designed to protect skin from the effects of blue light and signs of ageing while giving a natural glow

Cosmetics pencils specialist Schwan Cosmetics has added to its FUSION+ line with a Tinted Serum Stick, in a bid to meet consumer demand for products that boost their wellbeing while caring for their skin.

With a complex of 6% skin care ingredients, the hybrid skin care and colour product is said to protect users against the harmful effects of blue light from digital devices and slow down signs of ageing, and includes cocoa and jojoba butter to hydrate skin while infusing it with a hint of colour.

“Consumers are experiencing a lot of stress and anxiety in a life that takes place primarily in front of screens,” said Iris Hubbes, Trade Marketing Manager at Schwan Cosmetics.

“They will increasingly look for products that help them tackle stress and anxiety, and will look to soothe their skin while enhancing their wellbeing.”

The tinted moisturiser pencil is said to provide a natural glow with light coverage and a clean and sensorial texture, and is available in a variety of shades as well as highlighter and pearl finishes.

It is the latest product in Schwan Cosmetics' FUSION+ range to combine skin care and colour cosmetics benefits, following the launch of its Lip Serum Stick last year.

Read more about the latest innovations in cosmetics pens and pencils in Cosmetics Business' exclusive article here.

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