FROM MAKE-UP TO MAKE-CARE
The make-up market was one of the most penalised by the pandemic. While make-up products suffered from the changes in social habits and the use of masks, the demand for skincare products has increased.
There has been an exponential increase in skincare and 'hybrid' cosmetics, products that are halfway between a treatment and make-up. In the last 10 years, skincare has grown almost 60%, reaching 142 billion $ in 2020 (with an estimated CAGR of 4.69% for the next 5 years). While the pandemic has undoubtedly been a powerful push in skincare development, it is not the only reason behind this boom.
LESS COLOR, MORE TREATMENT
Various factors have contributed to the success of skincare and to the evolution of make-up towards make-care- less color, more treatment- in addition to the pandemic: the introduction of numerous indie brands on the market that are able to quickly meet the needs of consumers- especially those belonging to younger generations, the spread of marketing claims focused on the use of active ingredients, and a return to cosmetic minimalism.
The latter, in particular, has centered attention on a new mantra: less but better. Fewer ingredients in formulas, fewer products to use in the daily beauty routine, but more attention to efficacy. All of which has enormously influenced the world of color cosmetics bringing about a make-up evolution that first reached face products and then gradually all the others.
Lip products have also undergone a transformation. And while lipsticks have remained the main make-up products, within the category there’s been sensible growth in the importance of healing and tinted properties. Products for everyone that are need-specific and enriched with functional and naturally-sourced active ingredients. Less color, more care.
CHANGING FORMULAS DEDICATED TO LIPS? PACKAGING EVOLVES WITH THEM
In a context where consumption habits are in continual evolution and consumers request different products with respect to the past, packaging, an integral part of a cosmetic product, has had to "shed its skin" as well.
The 'classic' formulas have made room for products with 'added benefits', for no-transfer, long-lasting products resistant to smudging from masks…The world of cosmetics packaging has had to come to terms with this change and study solutions that involve not only aesthetics but also functionality, safety, and sustainability. A technical and technological challenge that has found one of its greatest exponents in Lumson.
LUMSON AND LEOPLAST
Lumson has developed a series of proposals for the lip world, 100% made in Italy, that combine aesthetics and functionality, safety and sustainability. All of which has been possible thanks to the profound know-how in lipstick design and development brought by Leoplast, a notable Italian company purchased by Lumson in 2017.
Leoplast has been operating in the sector of injection moulding of lipsticks, caps, capsules, and containers for make-up since 1978 and thanks to its expertise, works with the most important brands. Among these is also L’Oréal Paris which Leoplast has been collaborating with since 1989, producing Color Riche, one of the famous French cosmetic brand’s most iconic lipsticks. In 42 years of history, Color Riche has been put on the market infinite times with new finishes and decorations, the result of Leoplast’s extensive experience.
ECO-CONSCIOUS BEAUTY AND AIRTIGHT LIPSTICK
Sustainability is among the topics that have strongly emerged in the cosmetic world over the last few years. A topic that has also greatly affected packaging. To meet functionality demands in an eco-friendly way, the synergy between Lumson and Leoplast has led to the creation of an 'eco-friendly' collection realised with recyclables and/or recycled materials: PP, PCR PP, PCR ABS.
In 2020, the range was enriched with PLA 2.0: the mono-material lipstick that signals an important step forward in the direction of circularity. Made with an innovative, bio-based material that doesn’t deform at high temperatures and doesn’t require the addition of lubricants into the packaging’s mechanism, it can be easily disposed of through the recycling process.
In 2021, a timeless classic was relaunched: the no-transfer, long-lasting lipstick. Attention is focused on aesthetics and safety: the packaging has to be attractive and customisable but at the same time, must guarantee that the formula, made of volatile raw materials, remains perfect over time. Lumson’s offering is the airtight lipstick A- TX2: versatile, safe, long-lasting. The cap and base are made of ABS, the cup of POM or PBT, diameter of 12.7mm.
SIGN, THE LIPSTICK THAT LEAVES ITS MARK
In 2022, as a tribute to lipstick, the most iconic of make-up products, Lumson launched its new lipstick- Sign. The unique characteristic of Sign is the metal insert on the cap that can be customised with logos, designs, and icons through debossing technology, making it truly exquisite and one-of-a-kind. Furthermore, it’s possible to add color to the insert, playing with shiny or satin effects. With Sign, a brand can unleash its imagination and make its lipstick remarkably unique. The lipstick has a diameter of 12.7. The base, mechanism and cap are made of PP.
