As demand for fragrances in the Middle East continues to grow, Roshini Raj explores the fragrance industry’s regulatory framework across the region
Fragrances and perfumes are essential oils (made using traditional processes) and alcohol-based synthetic solutions (obtained via modern industrial processes) applied to enhance body odour.
The regulatory bodies of various countries define them based on regional understanding and their intended use.
For example, the US Food and Drug Administration (USFDA) perceives fragrances that are intended to be applied to a person's body as cosmetics. In the Middle East, they are termed as only 'perfumes'.
It is necessary for manufacturers to understand these regional differences before planning their market entry into a targeted region/country.
Today, people perceive perfumes and fragrances as less of a status mark and more of a necessity.
Increased income and spending capabilities have supported this trend and are driving product usage fervently, creating an opportunity for many internationally recognised fashion brands to claim a market share, attracting both the uber-rich and commoners alike.
Destined to reach millions of lives, perfumes and fragrances are subject to stringent evaluation for safety and efficacy.
Manufacturers are required to ...
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