Luxury packaging line contains 50% certified recycled content
Qualiform has become the first cosmetics packaging provider to market a line of prestige bottles made from Cristal Renew copolyester from materials specialist Eastman.
The material delivers high levels of certified recycled content without compromising on the performance, colour and quality of the original Cristal copolyester.
“We were looking for a sustainability solution that doesn’t compromise on performance and aesthetics,” said Stéphane Perrollier, CEO of Qualiform.
“When Eastman announced its Renew offerings, we were interested right away. Using landfill-bound waste to create such beautiful packaging was very appealing. This really is game-changing technology.”
Qualiform’s sustainable luxury line features bottles made from Cristal Renew EB062-50 and EN076-50, both with 50% recycled content.
The France-based supplier also offers the option of Cristal Renew for all its standard and customized PET or PETG bottles.
“Eastman Renew materials provide the clarity, lustre, colour compatibility and durability that cosmetics brands have demanded from their packaging for years,” said Renske Gores, Segment Market Manager for Specialty Plastics – Cosmetics Packaging at Eastman.
“Eastman’s molecular recycling allows us to meet these rigorous performance standards and, at the same time, provide significant environmental benefits: landfill diversion, resource conservation and a reduction in greenhouse gas emissions.”