It's that time of year, when Pure Beauty celebrates the best in cosmetics from around the world. Our panel of experts – with some help from the editorial team – spent months whittling 631 products down to the worthy winners.
The Pure Beauty Global Awards 2020, now in its third year, enlisted the help of British Beauty Council CEO Millie Kendall, A-list hairstylist Lorraine Dublin and the director of International Fragrance Association Lisa Hipgrave to select the winners across 39 categories and 33 countries.
Alongside these industry heavyweights, fellow judges included NARS Senior Make-up Artist Clayton Reid, celebrity facialist Nichola Joss and natural hair pioneer Amaya Smith, and many more.
From well-established houses who have stood the test of time to forward- thinking indies here to shake up the industry, Pure Beauty only celebrates the best in the business. These chosen few are now part of an elite club that enables them to bear the Pure Beauty Global Awards logo, helping them to flout their credentials to buyers, distributors and consumers.
We were unable to host our prestigious ceremony in-person this year, due to social distancing rules, but that didn't stop more than 900 people from tuning in to our live awards webcast hosted by Pure Beauty and Cosmetics Business Editor Lucy Tandon-Copp.
"In times of uncertainty, the beauty industry's community spirit thrives by helping others and bringing daily doses of joy when it's needed the most," says Tandon-Copp.
"While we couldn't be together to celebrate the best in beauty this year, I would like to thank everyone who tuned in to support their industry peers at our virtual festival of colours ceremony."
Now, onto the winners...
Skin Care
Best New Skin Care Product
Highly Commended: ECO BY SONYA DRIVER, Super Fruit Toner
Winner: Ave + Edam, PERSONALIZED DAY & NIGHT CREAM
Best New Skin Care Treatment
Highly Commended: MANUKA DOCTOR, apiclear Anti- Redness Protective Serum
Winner: Forest Beauty, Pore Minimizing & Oil Control Mask
@PureBeautyMag #PureBeautyGlobal It's a real honor for Forest Beauty of Taiwan to get this grandiose prize. Our Pore Minimizing & Oil Control Mask indeed it is a skin saviour. Elaborated with Ultimate Design and Amazing Content. pic.twitter.com/umARrarKDF
— John (@Johncwlom) May 14, 2020
Best New Face Mask
Highly Commended: FOREO, INTENSIVE CAVIAR FUSION
Winner: LUNEiA, RADIANCE RITUAL AHA + BHA GLOW MASK
Best New Beauty Supplement
Highly Commended: ADVANCED NUTRITION PROGRAMME, SKIN MOISTURE LOCK
Winner: FLOREVE PARIS, [IN] GLOW TREATMENT TONER
Best New Premium Skin Care Product
Highly Commended: AROMATICA, REVIVING ROSE INFUSION TREATMENT TONER
Winner: MONAT, REWIND Age Control Nectar
Best New Anti-Ageing Product
Highly Commended: L'HERBOFLORE, Diamond THE EYE SERUM
Winner: PESTLE & MORTAR, EXFOLIATE GLYCOLIC ACID TONER
Best New Premium Anti-Ageing Product
Highly Commended: PAULA'S CHOICE, CLINICAL CERAMIDE- ENRICHED FIRMING EYE CREAM
Winner: BEAUTYLAB, Relax Neuropeptide Serum
Congrats to all the #PureBeautyGlobal winners. Hope you all appreciated my pink wig. Keeping it colourful! pic.twitter.com/4zKru0rWds
— Heidi Bannister (@ArthurEdwardRec) May 14, 2020
Natural & Organic
Best New Natural Product
Highly Commended: endota organics Nurture, Gentle Baby Lotion
Winner: RAWNATÜRE, BRAZILIAN RED CLAY BODY WASH
Best New Natural Face Product
Highly Commended: INIKA, Brow Perfector
Winner: S5, CALM SERUM
Best New Organic Product
Highly Commended: SANATIO NATURALIS, PRECIOUS OIL TREATMENT
Winner: INIKA, Certified Organic Lipstick Crayon
#purebeautyglobal Congratolations to the highly recommended and winners of the Pure Beauty Global Awards 2020! pic.twitter.com/VAa2Xff5IZ
— Magic Hair Potion Official (@MagicHairPotion) May 14, 2020
Hair Care
Best New Hair Product
Highly Commended: NU SKIN, ageLOC NUTRIOL Scalp & Hair System
Winner: Grow Gorgeous, Curl Defining Leave In Butter
Best New Hair Styling Product
Highly Commended: Neäl & Wølf, MIRACLE Rapid Blow-dry Mist
Winner: DENMAN, POWER PADDLE
Body Care
Best New Body Product
Highly Commended: ROSE & CARAMEL, PURITY Prep & Protect Hydration Mist
Winner: ECOOKING, BODY LOTION
Best New Bath & Shower Product
Highly Commended: humble, HONEYSUCKLE BATH HONEY
Winner: RITUALS, THE RITUAL OF KARMA showerfoam
We are all tuned in to watch The Pure Beauty Awards virtually! ✨ #PureBeautyGlobal pic.twitter.com/OFNhpJuvZE
— beautyproglobal (@BeautyProGlobal) May 14, 2020
Best New Wellness Product
Highly Commended: Hello CBD, Body Oil
Winner: thisworks, love sleep pillow spray
Best New Sun Care & Tanning Product
Highly Commended: bondi sands, Aero ULTRA DARK
Winner: INSTITUT ESTHEDERM, BRONZ REPAIR SUNKISSED
Best New Hand & Nail Product
Highly Commended: STARSKIN, PRO MICRO-FILLER HAND
Winner: JERSEY HONEY, INTENSIVE HAND CREAM
Best New Oral Beauty Product
Highly Commended: HiSmile, TEETH WHITENING KIT
Winner: Oral-B, iO
Electrical
Best New Beauty Accessory or Brush
Highly Commended: OPATRA LONDON, PURE
Winner: HAYO'U, Beauty Restorer Rose Quartz
Best New Electrical Product
Highly Commended: ghd, helios professional hairdryer
Winner: UNICSKIN, UNICLED KOREAN MASK
Colour Cosmetics
Best New Lip Product
Highly Commended: Dr Lipp, Moisturising Colour Tints with Edible Plant Pigments
Winner: Dr.PAWPAW, SCRUB & NOURISH
Best New Eye Product
Highly Commended: EYEBROWQUEEN, BROW FIX
Winner: WUNDER2, WUNDEREXTENSIONS LASH EXTENSION & CURL MASCARA
Best New Make-Up Base Product
Highly Commended: MAKETHEMAKE, HYALURONIC LIGHT- DIFFUSING HIGHLIGHTER
Winner: Seoulista BEAUTY, ROSY GLOW PRIMER
Fragrance
Best New Fragrance
Highly Commended: ATOM, Body & Fabric Mist
Winner: YARDLEY LONDON, FLOWERFUL COLLECTION, LUXE GARDENIA EDT
Best New Premium Fragrance
Highly Commended: MOLTON BROWN, FLORA LUMINARE EAU DE PARFUM
Winner: LALIQUE, SOLEIL
Best New Niche Fragrance
Highly Commended: ORMONDE JAYNE, TA'IF ELIXIR
Winner: GALLIVANT, Los Angeles by GALLIVANT Eau de Parfum
Male Grooming
Best New Male Skin & Body Care Product
Highly Commended: SQiN FOR HIM, The CLEANSER
Winner: BULK HOMME, THE FACE WASH
Waiting for the Best New Male Skin and Body Product category! 😎#PureBeautyGlobal @PureBeautyMag pic.twitter.com/w6RqzhCq9A
— Qaveman (@Qaveman_com) May 14, 2020
Best New Male Shaving & Hair Product
Highly Commended: SK -IN, 9.06 Beard Gift Set
Winner: BEARDBURYS, FADE BOOST Professional Hair Clipper
Inclusive Beauty
Best New Inclusive Skin & Body Care Product
Highly Commended: VITAMIN INJECTIONS LONDON SKIN CARE, VITAMIN C 20% SUPER SERUM
Winner: DOS COSMETICS, OXYGEN SPECIES - MANDELICUM night solution
Best New Inclusive Hair Product
Highly Commended: SheaMoisture, AFRICAN BLACK SOAP BAMBOO CHARCOAL DEEP CLEANSING SHAMPOO
Winner: Hairflair, Softhood
Best New Inclusive Make-up Product
Highly Commended: Girl Native, Herbal BB Cream
Winner: MILANI, CONCEAL + PERFECT 2-IN-1 FOUNDATION + CONCEALER
Just attended the Pure Beauty Global Awards Live webcast! excited for @ktpwel winning the Best new design and packaging award! Thank you #purebeautyglobal pic.twitter.com/Hq2bhDXrIz
— Elena Elraie (@elenaelraie) May 14, 2020
Sustainable Beauty
Best New Sustainable Make-up Product
Highly Commended: BEAUTY MADE EASY, Le Papier MIGHTY MATTE LIPSTICK
Winner: TROPIC, COLOUR PALETTE
Best New Sustainable Skin & Body Care Product
Highly Commended: The Handmade Soap Co, BODY OIL Lemongrass & Cedarwood
Winner: BEN & ANNA, PINK GRAPEFRUIT - Natural Soda Deodorant
Best New Sustainable Hair Product
Highly Commended: FOAMIE, Shampoo Bar
Winner: KinKind, plastic-free hair and beauty bar
Thank you so much. Whohoo!! We are so excited to be Winner of Best New Sustainable Hair Product in the Pure Beauty Global Awards 2020, here at KinKind @kinkindplastic1 👏🎉🍾🎉. #PureBeautyGlobal @EthicalHour @sustainableish @PebbleMagazine #sbs #smallbusinessuk @SustWomen pic.twitter.com/hUn6fLKMFy
— @kinkindplasticfree (@kinkindplastic1) May 14, 2020
Brand Innovation
Best New Vegan Beauty Product
Highly Commended: FIVE DOT BOTANICS, Deep Feed Nourishing Facial Serum
Winner: The Quick Flick, Quick Fix MAKEUP ERASER PEN
Best New Design & Packaging
Highly Commended: PETIT, Nail Polish
Winner: kypwell, ETERNAL YOUTH Collagen and Elastin Booster
Best Special Innovation
Highly Commended: CRYSTAL CLEAR, THE WAND - The Chopstick Facial
Winner: RÉDUIT, Hairpods
Best New Influencer Brand or Collection
Highly Commended: INC.REDIBLE COSMETICS X BADDIE WINKLE
Winner: FACE HALO X Chloe Morello x Cherry Morello
Best New International Breakthrough Brand
Highly Commended: BULK HOMME
Winner: The INKEY List