Probiotic skin care booms in response to wellness trend


Market sees a rise in topical probiotics

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The current demand for wellness products is thought to have led to a rise in topical probiotics, with more skin care brands promoting the beauty, as well as health benefits, of fighting inflammation and ageing.

Already renowned contributors to inner health and digestive wellness, brands such as Aurelia Probiotic Skincare and Clinique have brought the use of probiotics to the forefront of the beauty industry. “The trend for wellness in beauty is contributing to the rise in popularity of probiotics,” stated Claire Vero, Founder of Aurelia Probiotic Skincare.

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