Pure Beauty

Positive news of the week: 8 ways the beauty industry is offering hope during the coronavirus pandemic

By Sarah Parsons | Published: 24-Mar-2020

Cosmetics Business rounds up the unique and inspiring ways the cosmetics industry is pulling together during the Covid-19 outbreak

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Last night UK Prime Minister Boris Johnson described the Coronavirus (Covid-19) as "the biggest threat" Britain has seen for decades.

Britain now joins Belgium, China, Norway, France, Portugal, Germany, New Zealand, Poland, Italy, Denmark, Czech Republic, Slovenia, Spain, El Salvador, Peru and Malaysia as the latest country to enter lockdown, severely restricting the movement of its citizens.

During these uncertain times, infections and fatalities are rising, and daily routines and business aspirations are being put on hold.

But amid all of the worrying news, many members of the beauty industry have helped to create hope and joy, and demonstrate

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