Pore perfection: Blotting papers raise their game


Oily t-zones are an age-old skin issue that provide endless opportunities for NPD. Making a surprise re-entry onto the market in 2017 is the blotter, as consumers opt to lift and refresh, rather than pile on mattifying make-up, as reported by Katie Middleweek

There are some beauty trends which never fade and are instant classics, some which come and go that are swiftly forgotten; and then there are those which make something of a glorified comeback.

Blotting papers can be used for many things – absorbing surplus oil and sweat from troublesome t-zones, refreshing the skin after the excesses of a long day or even just to help keep make-up in place without sliding.

They were something of a hit about ten years ago but in the past twelve months many brands – from prestige offerings like Clarins to masstige retailer Boots – have decided to bring new launches back to the shelves.

And figures support the observation: although blotting papers make up a small percentage of total prestige sales at just 0.3% of prestige women’s face skin care sales, growth was 28.4% for the year to June 2017 versus the year prior, according to The NPD Group.

Focus now is on natural yet effective ingredients, stylish packaging suitable for a day or night use and increased usability. 

Marianne Urquhart is the Product Manager for Make-Up and Clarins Men. She tells Cosmetics Business why the brand decided to roll-out its answer to the blotting paper this April.

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