The rebrand will help to emphasise the increased product offering that Pollards can now deliver as part of the Pusterla group
Following its acquisition by Pusterla 1880 earlier this year, luxury packaging specialist the Pollard Group of companies, including Pollard Boxes and Clarke Rubicon, are rebranding as Pusterla Pollards.
The new name and corporate identity are being revealed today at the Packaging Innovations & Luxury Packaging Show at London Olympia, as well as on the company’s website at www.pusterla-pollards.co.uk.
The new company logo aligns Pollards with the rest of Pusterla’s mainland European operations. At the same time, the company is retaining the Pollards name to maintain the reputation and recognition which have been built up during Pollard Boxes’ 52 years in existence.
The rebranding will also help to emphasise the increased product offering that Pollards can now deliver as part of the Pusterla group, including cartons, multi-material, shaped and round boxes, and tins.
“These are very exciting times at Pusterla Pollards,” commented Mark Pollard, the company’s Managing Director. “As a Pusterla company, we retain the family values that have been a key part of our own success over the years, while our enhanced product portfolio will enable us to continue to provide the most effective luxury packaging solutions for our customers, in particular combining creative designs with strong sustainability benefits.”
Roberto Marini, CEO of Pusterla 1880, said the Pollards business had strengthened Pusterla’s presence and enhanced its design, development, and production resources in the UK market. “The rebranding to Pusterla Pollards and the new logo underline the company’s important place in the Pusterla family. As the business moves to its next stage of growth, we know the team will continue to deliver the very highest standards in product quality and service for its customers.”