Paco Rabanne welcomes new generation of consumers with latest 1 Million fragrance

The campaign for the scent has been fronted by American rapper Joey Bada$$

Puig-licenced fragrance brand Paco Rabanne has introduced a new flanker of its 1 Million Parfum for the next generation of consumers.

Described as a ‘flamboyant’ take on the original 1 Million scent, thanks to its salty blend, the fragrance was formulated by perfumers Christophe Raynaud and Quentin Bisch.

Notes of the new fragrance include tuberose, ambroxide and Cashmeran accord, as well leather accord and rockrose resin.

Meanwhile, the scent is housed in the brand’s iconic gold brick bottle.

American rapper Joey Bada$$, born Jo-Vaughn Virginie Scott, has been tapped to front the campaign.

The 24-year-old actor is also known for his roles in Creed and Mr. Robot.

Customers can shop the scent at for £74.50.