P&G appoints Ben Cooke for Pantene Pro-V and Aussie


P&G has announced that hairstylist Ben Cooke is to become the new Creative Stylist Ambassador for Pantene Pro-V and Aussie.

Already an Ambassador for Herbal Essences, Cooke is extending his brand remit. In addition to his responsibilities at P&G, Cooke also co-owns a salon, Lockonego Salon, in London’s Chelsea with Clairol Nice ‘n Easy Ambassador Jonathan Long.

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Cooke said: “I'm very excited to be working with three such fantastically well-known brands. They all have such strong and individual products. It’s going to be brilliant experience.”