P&G has announced that hairstylist Ben Cooke is to become the new Creative Stylist Ambassador for Pantene Pro-V and Aussie.
Already an Ambassador for Herbal Essences, Cooke is extending his brand remit. In addition to his responsibilities at P&G, Cooke also co-owns a salon, Lockonego Salon, in London’s Chelsea with Clairol Nice ‘n Easy Ambassador Jonathan Long.
Cooke said: “I'm very excited to be working with three such fantastically well-known brands. They all have such strong and individual products. It’s going to be brilliant experience.”