The range comprises Oxy Seaweed Power Fresh Skin Wash, Seaweed Power Deep Calm Balm, Seaweed Power Clear Pore Exfoliant and Emergency Spot Treatment Gel.
The brand identity features a strong graphic image of seaweed in shades of blue and green to convey the brand’s marine heritage and its scientific credentials.
Natalie Chung, Pearlfisher creative partner, said: “The design focuses on the unique ingredient of seaweed within the product. The execution expresses the natural potency of seaweed in a modern and confident way, whilst still remaining caring and natural. The scientific efficacy of the products is shown in the strong, clear logo which along with the bright colours and illustration style of the seaweed emphasises the natural purity of the products.”
M&H manufactured and printed the tubes using its new hybrid print technology which uses a combination of flexographic and silk screen printed directly onto the tube. The tubes also feature a satin lacquer and the end result is both stylish and contemporary with strong shelf presence.
Oxy product manager, Matthew Jamieson, commented: “We wanted packs which conveyed the message that Oxy harnesses the power of nature and combines it with science to offer something modern, natural and effective. The white packs with their clear graphics hit just the right note.”
