Mugler revamps refillable station for signature scents

By Becky Bargh | 30-Aug-2019

L'Oréal is currently said to be in talks with the brand to acquire it from Clarins

Mugler revamps refillable station for signature scents

French fragrance brand Mugler has revamped its refillable service, The Source, at 12,000 destinations.

Originally developed in 1992, the same year it was acquired by Clarins, the station was designed as a modern take on 18th century perfume fountains, which were used by the privileged few.

Now, as refillable stations have taken off across the beauty sector, it has been redesigned and is available for three of the brand’s signature scents Angel, Alien and Aura.

Dubbed the Mugler Fountain, it is said to be smaller and lighter with recycled glass cartridges that contain 25% recycled materials and bottles that have an automatic fill-stop.

Meanwhile, the Fountain's new design features three globular chrome-plated air balloons, filled with the scents, in the brand’s signature design.

Beauty brand Neal’s Yard Remedies introduced a refillable initiative in its stores earlier this month, while Lush has created reusable packaging for its colour cosmetics.

The service is now available exclusively at The Perfume Shop.

L'Oréal is said to currently be in negotiations with Mugler’s owner Clarins to acquire the brand.

You may also like