Now, the US company has ventured across the pond to unveil a music-themed collection with British radio presenter Daisy Maskell and make-up influencer Mmmmitchell (real name Mitchell Halliday).
Main Event (from RRP £29) includes a 24-pan eyeshadow palette filled with earthy hues, rose-glitters and shimmering blue tones.
Consumers can also opt for Lip Hits (£19), three chunky crayon lip colours in pale pink, dusky pink and red designed to be deep pigmented and long-wearing.
Meanwhile, Bring The Beat (£29) is a set of six eye make-up brushes housed in a navy bum bag, to help beauty fans be ready for next year's postponed festival season.
"Being given the space to actively contribute is rare, but from start to finish every conversation has been welcomed and if I sat down and envisaged a collaboration that I feel embodied me the most it would be this one," wrote Maskell, the host of Kiss FM's breakfast show, via Instagram on her debut into the beauty industry.
Mmmmitchell has previously collaborated on capsule collections with online retailer Beauty Bay, subscription box brand Cosmpetips and faux eyelash Tatti Lashes.
The Bolton-born influencer has 1.2 million Instagram followers and his make-up palette with Beauty Bay amassed a 20,000-strong waiting list after it sold out in less than 24 hours across the UK.