Mobile devices revolutionise beauty selling

6-Feb-2014

Diagonal Reports says screens provide a democratic beauty counter

Screen technology, including smart phones and tablets, flattens and democratises the beauty market, according to a beauty market analysis from Diagonal Reports. Screens can be used not just to recreate, but to also improve on key elements of physical beauty stores, delivering a wide selection of brands, product information, evaluations of brands' merits and up to date price information.

Sign up for your free email newsletter

Diagonal adds that screens work to democratise the buying of premium brands, making a beauty buying experience that was previously accessible only to people physically present in a limited number of carefully selected points of sale much more universal. Anyone can use a screen without fearing the stare of the assistant on the other side of beauty counter, says the report, adding that “intimidating” sales assistants could explain why so many women — and even more men — keep their distance from beauty counters in department stores.

Companies

Subscriber Help

Related Content

Industry and consumers out of sync
Industry and consumers out of sync
Mobile tech: beauty equaliser
Mobile tech: beauty equaliser