Usage of fragrances in Germany is lower than that of other European countries
Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, and the behaviours, preferences and habits of the consumer.
Usage of fragrances in Germany is lower than that of other European countries, driven by a more cautious approach to the category.
Ingredient safety concerns, high usage of scented toiletries, and an increasingly tough economic climate are all impacting the value of the category, which is expected to see growth of just 1.1% in 2019.
A slow and steady increase in value is also predicted over the next five years: Mintel estimates the category to see 2.3% value growth (to €1.8 billion) by 2024 as increased NPD encourages consumers to spend.
Written by Gwen Osserman, a leading analyst in the Beauty & Personal sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The value of fragrances has been impacted by NPD from lower priced brands. The luxury sector can boost growth by focusing on sustainability and ingredient concerns.
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