Meet the buyer: MozzaFiato’s founder on bringing Italian beauty to the masses

By Becky Bargh | Published: 25-Apr-2022
Retail

On the hunt for authentic Italian brands to stock via her online business, that are made in Italy, is Amy Parsons. Here, she talks about her business model and the categories she’s banking on in 2022

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Meet the buyer: MozzaFiato’s founder on bringing Italian beauty to the masses

Since its inception in 2020, MozzaFiato has been bringing the best in Italian beauty to the masses.

Boasting skus from Borghese, Perlier and Saponificio Varesino 1945, among others, the e-tailer has collated dozens of products across bath, body, hair and skin care, as well as fragrance.

In this exclusive interview, MozzaFiato’s founder, Amy Parsons, talks to Cosmetics Business about her venture into beauty and the best I-beauty categories to watch.

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