Atelier Rebul, the Turkish fragrance house, has opened its first London, UK, store to mark its 130th anniversary and global expansion plans.
Located on Marylebone High Street, the space spans two floors and the interior decorations were inspired by French ‘apothecary tradition’.
The upper floor showcases the brand's fragrance collections, including Atelier Rebul's signature Istanbul perfume range – which is inspired by the city.
All of the signature collections will be available across the brands offering including edp, candles, diffusers, bath and body products.
The lower floor of the London store houses an area dedicated to bespoke product experiences to “fully immerse customers”, the brand stated.
It will also offer curated areas for personalised gifts and perfume workshops.
Launching into the UK was an important step in the brand’s global strategy, Nüket Filiba, co-CEO of Atelier Rebul, told Cosmetics Business.
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