Cosmetics Business talks to Teresa Farrow, Elizabeth Arden Account Manager at Debenhams, Canterbury, and Nicola Kilner, QVC’s Guest Presenter and Co-CEO of Niod, about what customers want in 2017 and beyond
Q: What do you love most about your job?
TF: It’s very rewarding to make a
difference to the way people feel about
themselves. I like helping my customers to
gain confidence and knowledge.
NK: Our team – every single person shows
so much passion and love for what they
do; it allows us to always have our best
foot forward and to enjoy each moment of
the magic.
Q: What are the biggest challenges you face on the shop floor?
TF: There are so many brands in the
beauty hall so it’s really important to know
what point of difference I can offer my
guests. I always ask myself what I can do
that's different, and I always like to give my
guests a reason to return.
NK: Time. When we are doing on-air
presentations for QVC there is so much
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