Pure Beauty

Meet Inge Theron: FaceGym founder on being a human petri dish and transforming professional skin care

By Sarah Parsons | Published: 21-Nov-2018

The Financial Times columnist and founder of cult facial massage specialist FaceGym eyes global expansion, Theron tells Cosmetics Business

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“We’re in the confidence boosting business, not the beauty business” says Inge Theron (pictured), the 42-year-old South African founder of FaceGym, one of the world’s fast-growing professional cosmetic brands.

Theron has captured the attention of three generations of consumers with her fitness-inspired facial workouts, promising a stimulating non-invasive alternative to fillers. Theron’s de-puffing, lifting and contouring ‘training sessions’ are designed for women (and men) aged 25 - 45+.

Since the launch, Theron has secured

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