Armani Beauty names Euphoria's Sydney Sweeney as new face

By Amanda Pauley | Published: 4-Jan-2023

The 25-year-old American actress is the ambassador for the brand’s new floral perfume My Way

Actress Sydney Sweeney has been named the face of Armani Beauty’s new perfume My Way. 

The Euphoria star revealed the news on Instagram, posting a picture of her holding the fragrance. 

“I could not be more excited and proud to be the new face of Armani Beauty perfume My Way,” she said. 

“I cannot wait to share more from this campaign.

“It has truly been one of the most beautiful experiences filled with adventures and friends.”

Armani Beauty’s floral fragrance My Way is launching this month.

The scent has notes of tuberose, jasmine and orange blossom, complemented by cedarwood and vanilla. 

The perfume’s blue and gold cap is a talisman, which is “designed to be taken with you wherever you go”. 

Who is Sydney Sweeney?

The American actress first made her TV debut in 2009 with minor roles on Heroes and Criminal Minds.

She then starred in other popular shows such as Netflix’s Everything Sucks!, Channel 4’s The Handmaid’s Tale and HBO’s Sharp Objects

However, it was her portrayal as teen Cassie in 2019 adolescent drama Euphoria which catapulted her to fame. 

The show was so popular that it was renewed for a second season, which debuted in January 2022.

The role has earned Sweeney an Emmy nomination for Outstanding Supporting Actress in a Drama Series. 

The 25-year-old also appeared as Gen Z Olivia Mossbacher in season two of comedy-drama The White Lotus, which debuted in October 2022. 

Her portrayal of the college student has earned her another Emmy nomination for Outstanding Supporting Actress in a Drama Series. 

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